Top 10 SMS Marketing Companies In India In 2023

Top 10 SMS Marketing companies in India 2023

A quick and easy approach to communicating with your customers is through SMS marketing. It allows you to learn more about your customers without having to shell out a lot of money for market research. Additionally, it can be just what you need to persuade more people to use your services, buy your goods, and provide favorable reviews on your website!

Short text messages have been a mainstay of communication since the invention of mobile phones. Even if social media and other marketing avenues are quite popular today, they still have a big impact on how businesses stand out from the competition. They are often used by businesses to communicate with customers about special deals and promotions and to provide marketing messages.

What is SMS marketing?

Short Message Service, or SMS, is the most popular type of texting in today’s connection-focused society. Many businesses now use it to promote and sell their goods. As a business, you can easily turn it into an evergreen marketing channel. Only a select few marketing strategies can compete with the cost-effectiveness of text message marketing campaigns, despite the benefits of other marketing strategies like using link-building services or hiring PR specialists.

SMS marketing entails communicating with your clients via transactional or promotional messages. And when you automate it, software completes all of the stages for you; all you have to do is grant it access to the list of phone numbers you’ve gathered and wish to target. Text marketing strategies have the potential to provide great results over time, improving both the volume and value of sales in your online store. You can increase your bottom line by incorporating SMS marketing into your company’s growth strategy.

Having said that, it’s advisable to take a few important elements into account before including SMS marketing solutions in your company’s marketing mix. To begin with, although SMS marketing software can assist you in sending hundreds (or tens of thousands) of messages each month, suppliers seldom allow the transmission of messages in more than one language. This might be challenging, especially if you work internationally or in multiple markets. If this is you, you should be sure to combine your SMS marketing tools with other services, such as simultaneous interpreting or text translation.

Additionally, keep in mind that not every business may benefit from SMS marketing. After all, there are only so many things you can express in brief text messages! Consider a scenario in which your business wishes to use a little more imagination to entice potential customers and maintain ties with current ones. Since there are restrictions on how you can represent your brand identity and mission, SMS automation might not be the best option in that situation. Instead, think about choosing marketing strategies like MMS messaging that provide more room for creativity.

SMS vs MMS vs text messaging

Short texts transmitted to a mobile phone are referred to as “SMS messages” and “text messages,” respectively. MMS (Multimedia Messaging Service) is unique in that it allows users to send multimedia messages, including voice, video, and image files. It provides them with a distinct advantage over text-only messages because these types of material commonly show the recipient a more engaging medium.

Photos and videos are especially important in today’s digital world. In point, their significance has grown tremendously in recent years, beyond even the most audacious projections. Facebook postings with photographs garner 2.3 times higher engagement than those without images, as BuzzSumo noted. Visual content has a lot to show. Is MMS always preferable to SMS, then? Really not—simple SMS texts are an incredibly efficient approach to reaching a wide audience. To give you the best of both worlds, a lot of SMS software vendors now provide packages that incorporate MMS marketing campaigns.

Let’s now discuss why SMS is still one of the most efficient channels in use today.

Why do SMS messages work so well?

People almost definitely own a cell phone even though they contact their friends and family through a variety of other platforms (such as Facebook Messenger and Zoom). As a result, SMS marketing campaigns continue to be a well-liked strategy for developing lasting relationships with customers and raising conversion rates. Furthermore, receiving a text message feels more intimate than, say, finding another email in your inbox when you first wake up. By making it seem more authentic and casual, it pushes text message marketing in front of strategies like influencer and email marketing.

Your message can land in a section that users of apps like Gmail seldom check, decreasing the effectiveness of your campaign. This problem is entirely destroyed by SMS services. Since up to 98% of SMS messages are opened, you can be sure your consumers will see it by sending them customized texts to their phones. Additionally, text messages are intentionally shorter than other forms of communication. Because they can juggle multiple jobs and don’t have time to read a lengthy message, they are therefore inherently better suited for today’s customers. SMS texting is a useful two-way conversation because your customers may instantly respond to your messages.

What are platforms for SMS marketing?

Platforms for SMS marketing help companies to design and distribute text messages in mass. They undertake a variety of jobs, which makes life easier for your marketing team. These platforms are capable of handling both transactional and promotional message sending. One of the most common forms of communication, text messages helps businesses contact a wider audience and get more customers. SMS services are so commonly employed as a result of the medium’s unmatched reach, quick delivery, and easily quantifiable outcomes.

Platforms for SMS marketing give users access to useful customer information, analytics, and reports. This can assist businesses in modifying their campaign goals and tactics. Finally, SMS marketing systems make it even easier to send SMS marketing messages, one of the quickest ways to provide important information to your customers. Your customers won’t need to visit a website or open an app to receive and read your messages, unlike with social media or email. Information flows much better as a result of this.

How does the business utilize SMS marketing tools?

Platforms for SMS marketing can be used by businesses for a variety of things, such as:

• Maintaining contact with customers
• Producing reports
• Providing specials
• Notifying customers about ongoing sales
• Creating surveys and polls
• Reminding clients to make payments
• Sending texts automatically
• Providing better client service

Features of SMS marketing software that are crucial

Because SMS campaigns are distinctive, marketers design them with various goals in mind. This complicates the process of selecting the best software for your business. Your life can be made easier by a variety of capabilities, including predictive analysis, the ability to send tailored text messages, and seamless connection with third-party forms. Text campaigns can be A/B tested.

Having said that, there are a few things that trustworthy marketing platforms must have in common. Ensure that any platform you are analyzing includes the following features:

1. Easy of use

Even if you’re not a pro, a text message marketing tool should be simple to understand. You shouldn’t need to hire a professional to use the program you bought! The software should instead adapt to you, giving you a comfortable experience.

2. Two-way communication

It’s important to keep in touch with your customers. As a result, you should search for software that allows direct communication with and feedback from your customers. In this manner, you can continue to feel the “pulse” and respond properly.

3. Reporting and analytics

What kind of analytics the program shows is a crucial additional consideration to take into account. How in-depth can you make your SMS marketing campaign analysis? Do your reports give reasons for the results of your campaigns? You need a platform that will provide you with sufficient knowledge so you can keep becoming better and learn from your failures.

4. Including other apps in the mix

The ability to interface with different platforms is currently one of the foundational elements of text message marketing. Sending SMS texts is not sufficient. To get the most out of your company software, you must have access to additional alternatives. Because of this, you should search for SMS marketing software that allows easy interaction with the programs you use.

5. Scalability

Having the option to scale your SMS marketing platform along with your expanding organization is a nice benefit, regardless of how you choose to handle text message marketing. You should be able to expand your business without raising prices by using top-notch services. By doing this, you can maintain order and prevent the confusion of switching service providers.

6. Bulk texting

Sending single text messages is frequently insufficient. Sending important information to thousands of people at once should be possible with a dependable SMS messaging platform.

7. Email-to-SMS

If you use email frequently, switching from email to SMS will come naturally to you. Email is a simple method for sending SMS messages. This capability is available on the most adaptable SMS messaging platforms.

Best practices for SMS marketing

To ensure that your marketing campaign is a resounding success, it is critical to select the ideal SMS message marketing platform. However, it’s not the only one.

Here are some excellent pointers to help you with SMS marketing:

1. Utilize all marketing tools

Although you could theoretically use text message marketing as your only marketing channel, combining it with other channels is a much wiser strategy. You’ll be able to reach more people, increasing your influence and brand recognition.

2. Adapt the message to you

The secret to winning over every customer is personalization. Customers will reward you with their business and good evaluations if you call them by name and treat them as valuable individuals. Keep in mind that appealing messages will benefit you in the long run.

3. Be concise

SMS texts are popular because they are shorter and more concise than other types of messaging. As a result, you should write succinct, to-the-point texts. Use the space effectively rather than trying to jam as many terms into your statement as you can.

4. Segment

Similar to customizing your message, segmenting includes addressing a specific group rather than an individual. Your target market might be divided into different groups based on factors like their interests, age, or purchasing patterns. Once you’ve identified the groups you want to reach, create the right messaging for each. Your consumers will enjoy the effort for sure!

5. Pick the right sending times.

SMS marketing requires not just selecting the appropriate message to send, but also choosing the ideal moment to do it. Sending emails before 9 AM and after 9 PM is generally discouraged. To choose the best time for your target audience, you can leverage your analytics.

6. Be reliable.

Like any other marketing strategy, success depends on consistency. It won’t help you to send a few messages and then ignore the entire situation. Instead, keep going and make sure your customers are aware of your presence. However, be careful not to go overboard or you can come out as spammy.

7. Stay with informal English

Slang usage is likewise questionable, even though you should avoid using it in your SMS messages that are business-related. You can come off as amateurish at best. At worst, it can prompt some of your clients to contemplate switching to a rival business. To circumvent this problem, use informal English.

India’s top 10 SMS marketing businesses, 2023

• Msg91

The service from Msg91, which launched in 2010, is available worldwide. Transactional and promotional SMS, OTP APIs, Transactional and promotional SMS, and a special feature called Mcampaign are just a few of the services that Msg91 provides. This feature gives clients access to a lot of data and enables consumer analytics. SMS sending from a spreadsheet is made simple by a Google and Excel spreadsheet plugin. Customers have access to several add-ons, such as Google spreadsheets, an Email2SMS plugin, and an Excel plugin.

• SimpleTexting

Software that simplifies SMS marketing is created by SimpleTexting. Due to its speed, simplicity, and low cost, it is the greatest SMS marketing tool for businesses of all sizes. You can send opt-in SMSes to every person on your contact list. To create drip campaigns, you can send out mass SMS messages and use follow-up messages that are sent automatically.

You can integrate marketing materials like opt-in buttons and images in SMS messages by using well-known SMS marketing software. Additionally, it makes two-way communication effortless and enables you to see who clicked on a certain link. Even specialized customer service is available for handling issues. Each of the aforementioned services has a 14-day free trial period and is priced annually. With the SMS marketing service, you have full access to all SMS marketing features as well as an unlimited number of incoming and outgoing messages.

• Textmagic

Textmagic is a fantastic choice if you want to send SMS quickly around the globe. It is the most fantastic SMS marketing app to fulfill all of your needs for mobile marketing. They provide additional features like the ability to automate campaigns and build sub-accounts for collaboration so that you can manage lists and more. You can easily send SMS messages to prospective customers with them. They offer a selection of templates, support for numerous languages, and a two-way chat.

If you require a comprehensive text messaging service that can benefit many enterprises, this marketing software is suitable. You can send out hundreds of SMS messages at once with their bulk texting services, which will save you a ton of time. The best part is that they include SMS templates, so you won’t have to start from scratch each time. You may send texts for as little as $0.04 for each message.

• ClickSend

ClickSend is a global cloud-based communications platform as a service for businesses and developers (CPaaS). Businesses of all sizes can engage easily and affordably with their clients and staff using a variety of media thanks to ClickSend. In order to guarantee that their clients’ messages are delivered promptly and reliably, ClickSend, which has SMS at its core, transmits billions of messages annually across direct routes worldwide. If you’re looking for a multi-channel business communications platform, they also include Facebook Messenger, RCS, Fax, MMS, Post, WhatsApp, Email, Voice, and more, all from one dashboard or through APIs. Some of the services we offer include bulk SMS, voice, email to SMS, WhatsApp messaging, transactional SMS, Facebook Messenger, SMS marketing, fax, and post.

• Edge of Spring

Simple methods to enable SMS functionality from code are provided by Spring Edge. Among other services, it offers a range of 2-way communication options, SMS services, 2-way communication, and customer loyalty programs. Its highly scalable API and web interface are driven by instant alerts and easily link to almost all technological platforms. It also has built-in code libraries for almost all popular languages and platforms. Their transactional SMS-focused technical support team is accessible around-the-clock, every day of the week.

• Omnisend

Currently, the most well-liked SMS marketing tool available is Omnisend, which offers a range of services to its clients, including SMS services. Their system facilitates communication with clients globally and works with all country codes. The best part is that you can easily develop ads that are optimized and appropriate for businesses of all sizes. Additionally, it supports two-way messaging and offers a number of helpful tools for SMS optimization of your entire piece of content.

These men are aware that you need to adopt a distinctive strategy if you want to stand out from the crowd and establish a solid name for yourself. They assert that they can help you with every aspect of your marketing initiatives and that they can make it simple to use automation in a campaign, even if it is off. They make it their business to assist you in connecting with people everywhere, and they offer list-building tools to help you make the most of SMS marketing.

• SMS India Bulk

Bulk messaging For a large number of clients globally, India Company is regarded as India’s Best SMS Platform, offering 100% delivery, a money-back guarantee, high-speed SMS gateway features, and an intuitive dashboard. The provider offers the most exceptional SMS options, and you can tailor your pricing structure by selecting between Promo SMS and Trans SMS services. They cater to go above and beyond the aims and expectations of clients with a large staff of experts. You can send SMS from anywhere at any time with the help of the company’s comprehensive web panel and services. The company assembles the top talent, assets, and equipment.

• ReplyBuy

The simplest way to start and end a conversation is with ReplyBuy. Their tools enable companies to expand one-to-one personalized conversations and receive payments via text message. Send and receive personalized text messages at scale using Messenger, they advise. With Commerce, enable 6-second mobile purchases. Short Code CTA – Enable your business to benefit from shortcode numbers that are simple to remember and integrations with HubSpot, Outreach, Microsoft DynamicsSalesforce, Zapier, and more.

• SMSHorizon

Siddharth founded SMSHorizon, which is renowned for its straightforward pricing, performance-driven messaging services, and superb high-quality SMS services. The company provides good services through quality, server uptime, high deliverability rates, exceptional team support, and precise reporting. In 5–10 seconds, SMSHorizon provides all current numbers on both promotional and transactional routes. Real-time delivery status is provided by SMSHorizon, which is constantly accessible online with just a few clicks.

• Edge of Spring

Cross-platform creativity is a strength of Spring Edge. Users of the company’s highly scalable web interface can send bulk SMS or instant messaging via an API or a web-based platform. Simple dashboard for managing client accounts and monitoring information such as statistics for campaigns, SMS send data and graphical reports. Customers profit from the business’s flexible price structure. The company charges 50,000 SMS Units = 7500 INR (0.15 INR/Unit).