Cellerite Systems Deep Tech Startup Brining Disruption In Electric Vehicle Industry

Cellerite Systems Pvt Ltd is a deep tech startup aiming to bring in disruptive technologies for different kinds of battery charging needs. The primary focus of the company is in the electric vehicle industry, specifically in two and three-wheeler segments. Apart from the electric mobility, Cellerite is also developing innovative charging solutions for drones, UAVs, other industrial and robotic applications on a need basis i.e. customized solutions. The idea of this startup is the brainchild of its woman founder and entrepreneur, Ms. Srujana Raghupatruni. Ms. Srujana is an accomplished electrical engineer with a degree from IIT Delhi in Power Systems. The major cause or reason behind this startup, according to her, is the growing decline of air quality and the ill effects, vehicular pollution has on the people. She was aware of the growing popularity of the electric vehicles and was keen that this revolution picked up in India. She had the urge to be able to contribute to this revolution and thought of starting a battery enterprise but soon she realized that developing and building chargers would be a more cost-effective and long-lasting solution and changed her startup into an electric charging solutions startup. Ms. Srujana wants to be a part of the developing ecosystem of the electric vehicle industry and help in speeding up the adoption of electric vehicles by bridging the gap between end-users and the electric vehicle manufacturers.
Cellerite has a strong dynamic team with the right blend of experience and expertise. U. Kumar has vast corporate experience and handles operations at Cellerite. Bhanu Silpa. M is MS in Mechanical Engineering and an MBA from the US. She is responsible for mechanical design and also the business development aspects.
Cellerite is determined to make the transition to electric vehicles a smoother affair. India is a land of billion people where the majority of the vehicles plying on the roads are two and three-wheelers. Electric vehicle revolution has been ongoing since quite a bit of time, with automakers across the world developing hybrid and all-electric vehicles in the car segment. Of all the countries, Europe and the USA have been the pioneers in this revolution. Various solutions are being developed for charging electric cars. India’s needs are in the two and three-wheeler segments and with the Indian government being proactive about converting conventional vehicles into all-electric, there has been a growth in the number of Electric two and three-wheeler manufacturers. But the same cannot be said about the charging infrastructure. Cellerite wants to be one of the top companies in the electric charging infrastructure, with cutting edge technology. The company aims to create a great user experience so that people gravitate towards and adopt electric vehicles without having to worry about the utility aspects. One of the products, the company plans to bring out, which can benefit the users and boost the electric vehicle adoption are the charging stations specifically for the E-rickshaws and Electric two-wheelers.
As we all know, India is known to be home of some of the most polluted cities in the world, the worst being the major metropolitans like Delhi, Chennai, etc. People suffer from different ailments due to pollution. A major cause of pollution is vehicular pollution with over 300 million vehicles plying on the roads every day. The electric vehicle revolution has begun in India but the response to this transition has been very slow and sluggish, with people hesitating to adopt due to the utility concerns. Though there have been considerable improvements in the vehicle operation ranges in one single charge, there has been lacking in the charging facilities required for the smooth operation of the vehicles. Cellerite has been trying to bring cost-effective, portable charging solutions for the smooth operation of electric vehicles. Apart from portable chargers, Cellerite is building charging stations for two and three-wheeler electric vehicles specifically and install it at important locations so that people can recharge their electric vehicles at a low cost and need not worry about running out of charge midway.
There are a few players in the electric charging infrastructure and many electric vehicle manufacturers are either procuring chargers from China or resorting to battery-swapping methods. Cellerite is working on producing chargers and charging solutions locally, thus upholding the Make in India initiative. Cellerite wants to make the charging infrastructure easily accessible without having to endure high waiting periods and high import and export costs. For the vehicle owners, Cellerite wants to give a hassle-free user experience by providing easy to use and easy to carry portable chargers and also charging stations within accessible distances so that the vehicle owners have a comfortable and tension-free experience. Cellerite is working on unique technologies for wireless charging and street charging applications. It is also developing smarter and intelligent charging solutions for Lithium-ion batteries.
In the next three years, Cellerite wants to expand all over India and aim to cater to the growing population of electric vehicles. It aims to develop more innovative and smarter charging solutions and leverage the futuristic technologies like the Internet of Things, thus making the user experience more unique and exciting. One of the goals of Cellerite is to become a stock-listed company in the SME space with an annual turnover of at least 25 crores.